Objective measures
- Gaining more return on investment by focusing on customers should be a rational process aiming at certitudes :
- either because a management team has to make a choice between alternative solutions or designs,
- or because third party experts should validate or invalidate the quality of the work performed by the design agency,
- Certitudes will only derive from the reconciled analysis of data collected from four different systems: eye, brain, emotions and behaviour.
ŠNetway 2007 - Luxemburg